Neil deGrasse Tyson of Cosmos: A Spacetime Odyssey: 'Science needs a little bit of marketing' - video

The astrophysicist, author and host of popular National Geographic TV show joins Mark Sweeney in the Guardian Speakers' Lounge at the Cannes Lions festival. He discusses the need for better marketing for science in order to reach people who may not know they'd be interested in it. He also strongly challenges the instrumentalist view of science: that unless it has an immediate practical application it has no value. He says societies grounded in science are hallmarks of civilisation Continue reading...



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