Unilever's Keith Weed: Mobile phone marketing is the key to reaching remote areas - video

Unilever's chief marketing officer Keith Weed joins Mark Sweney in the Guardian Speakers' Lounge at the Cannes Lions festival to discuss how the multinational markets its products in hard-to-reach parts of the globe. Weed highlights the importance of mobile technology and describes a campaign in rural India which tapped into the phenomenon of utilising 'missed calls' to save on bills Continue reading...



from Technology + Video | The Guardian http://ift.tt/1lbGr3t

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